Born Hadaiyah Bey, Yaya first started writing songs at the age of nine and emerged onto the scene as a reinvigorating voice in the new vanguard of R&B storytellers with her breakout 2020 album Madison Tapes. Her widely praised 2022 LP Remember Your North Star earned critical acclaim from the likes of Pitchfork, Rolling Stone, NPR, ESSENCE, and more. Recently, she starred alongside Immanuel Wilkins in an ad campaign for Converse’s recent collaboration with New York-based brand AwakeNY. Before officially closing the books for 2023, the Brooklyn-born artist performed a sold-out show at SOBs for Spotify Stages before capping off a run of live performances at festival stages across the globe this year including Glastonbury in the UK, Pitchfork Festival in Chicago, Roskilde Festival in Denmark, and many more.